Nicole Ortiz is a senior editor at Adweek, overseeing magazine departments such as Trending, Talent Pool, Data Points, Voice and Perspective. Nicole also helps lead newsroom initiatives on diversity and inclusion and SEO. She is the former community editor where she singlehandedly built up Adweek's Voice channel, an opinion channel comprised of guest contributions. Nicole previously served as the managing editor for Best Lawyers magazine.
Infographic: Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles
Audio elements like dialogue spoken in their native languages can more effectively engage Asian-American consumers.
Infographic: Consumers Want to See More Brands in the Esports Realm
Not enough ad spend is being funneled into the esports category, to the detriment of these companies that are missing Gen Z and millennial gamers.
How Bike Brands Are Navigating a Boom Fueled by Covid-19
More consumers are cycling for exercise and as a transportation alternative, and manufacturers need to figure out how to retain new riders.
Infographic: Despite Public Scrutiny, Consumers Still Engage With Celebrity Content
Brands that had partnerships with stars saw spikes in engagement during quarantine and lockdowns.
These 3 Brands Adjusted Their Campaigns to Capitalize on the Bike Boom
Brompton, Specialized and Trek all saw massive spikes in sales due to Covid-19 and made prepandemic campaigns resonate during this time.
Infographic: What Images People Are Searching for During Quarantine
Getty Images shares data on its trending searches since mid-March.
Infographic: What Gen Z Wants to See From Brands During a Pandemic
Almost 90% of younger consumers want companies to acknowledge Covid-19.
Infographic: As Retailers Reopen, Gen Z and Millennials Remain Cautiously Optimistic
Some nonessential shopping is back on the table for many eager customers.