Nina Brakel-Schutt is the Business Development & Brand Strategist for Widen. Her work with Widen began at the start of 2012 after spending the last 20 years working in brand strategy and integrated marketing communications on the agency side in Chicago, helping large and small companies strengthen and communicate their brands. For six years, she served as Managing Partner at her own brand consulting firm, Identity 3.0. She’s also been an adjunct professor of marketing at DePaul University. Her client experience spans many industries with organizations like Allstate, Lund International, Aptar Group, WMS Gaming, General Electric, and Rush University.
Unite Your Teams and Communications With Brand Guidelines
A brand is more than a logo, name, trademark and set of colors — it’s the culmination of every experience people have with your organization. Like a compass, brand guidelines [...]
Content Consumption: Successfully Engage Customers With the Rule of 15
It's no secret that when it comes to brand engagement, content is king. Yet different people respond favorably to different types of content. Science tells us that 90 percent of [...]