Olly Downs

Olly Downs is the chief scientist behind Amplero, a self-learning personalization platform built by Globys. Reach him at olly@amplero.com.


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Is Your Retention Marketing Too Late?

General

Customer churn is inevitable. Customers will abandon products and services after years of using them. And they will leave and switch to a competitor even if they’ve been satisfied customers. [...]

This is a Profile

Using Data Science to Change Mobile Behaviors

General

From the early days of traditional advertising to the widespread use and adoption of digital marketing, the questions of who, what, when, where, how and why have remained consistent. But [...]