Portrait of Patricia Lippe Davis

Patricia Lippe Davis

Patricia Lippe Davis is vp of marketing for AARP Media Sales.

three different heads of people

3 Tips for Creating a Brand That Resonates Across Generations

Brand Marketing

Can you touch an entire household with one ad?

two women standing side by side striking a yoga pose

3 Ways to Customize Content Strategy for the 50-Plus Demographic

Brand Marketing

'[They] often look, feel and act younger than traditionally portrayed.'

Women Over 50 Are Often Disregarded by Marketers. Here’s Why That Needs to End Now

Brand Marketing

This demographic has more spending power than many realize.

Hollywood Is Embracing the 50-Plus Crowd, and Marketers Need to Take Note

TV & Streaming

The over 50 demographic is largely ignored in advertising.