Portrait of Patrick Kulp

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek. He covers creative innovation, artificial intelligence and the future of 5G, which culminated in a cover story on AT&T and Verizon's strategic plans for 5G. Patrick holds degrees in economics and political science from UC Santa Barbara. He previously worked as a business reporter for Mashable.

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Zoom’s CMO Discusses What the Future of the Workplace Might Look Like

2021 Outlook

Virtual events will go from being an afterthought to a main attraction.

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How We Upgraded Adweek’s Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI

Artificial Intelligence

Is it time for copywriters to fear their future robot overlords? Content-creating AI is getting there.

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Coors Can’t Run a Super Bowl Ad, So It’s Infiltrating Your Dreams Instead

The Big Game

Big Game-adjacent campaign attempts to use science to implant ads in your mind.

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Coca-Cola’s Canned Coffee Drink Makes Its American Debut

CPG

The extra-caffeinated crossover drink comes with a zero sugar option.

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What Marketers Can Expect From 5G in 2021

Brand Marketing

Next-gen network coverage will grow this year, but its full potential remains a ways off.

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Which Quarantine-Fueled Technologies Will Outlast the Pandemic?

Brand Marketing

Experts believe brands will continue using many digital tools, like virtual events and AR.

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Wallace and Gromit Embark on an Augmented Reality Adventure in Inventive New Game

Creativity

The animation studio behind it wants to pioneer new ways of telling stories.

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How to Reduce AI Bias Like Google Does

Brand Marketing

Google's head of product inclusion shares AI advice at CES.

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How the Pandemic Shaped the CES Agenda This Year

CES

Categories such as healthcare and smart home devices will figure more prominently.