Paul Bobnak
Throwback Email: Barclays Bank and Better Service
Recent years have provided an opportunity for financial institutions to build new relationships with customers, as shown in this email from Barclays Bank.
Indeed’s B2B Direct Mail Promises an Easy Way to Recruit
The world’s No. 1 job website lays out an easy path for prospects to follow with this B2B direct mail campaign.
Porsche’s Email Newsletter Builds on Customer Loyalty
The high-performance auto brand’s powerful email newsletter builds the brand as well as relationships with customers.
Overseas Adventure Travel’s Get-a-Friend Direct Mail
A group tour operator’s direct mail piece offers its best customers several incentives to share referrals with their friends.
USGA’s Direct Mail Puts a Face (or Two) on Its Membership
A golf membership organization’s direct mail membership campaign literally focuses on members.
Bee Free Honee’s Email Marketing Takes the Sting Out of Summer
An email campaign from a company selling a honey substitute provides 2 good reasons to order.
B2B Content Marketing Powers Marvin Windows Direct Mail Newsletter
A manufacturer of windows and doors uses a B2B direct mail newsletter to provide valuable content.
Senior Direct Mail from Kendal-Crosslands Talks Finances
A retirement community reaches out to seniors with a direct mail campaign that broaches a difficult subject.
Aldi’s Email Marketing Targets the Price-Sensitive Grocery Shopper
Aldi, a global grocery chain of over 10,000 stores, highlights cut-rate specials in its email marketing.
Cohen Children’s Hospital Engages Parents With Direct Mail
A children’s hospital’s direct mail engages parents with helpful and reassuring content.