Paul Bobnak

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Throwback Email: Barclays Bank and Better Service

General

Recent years have provided an opportunity for financial institutions to build new relationships with customers, as shown in this email from Barclays Bank.

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Indeed’s B2B Direct Mail Promises an Easy Way to Recruit

Performance Marketing

The world’s No. 1 job website lays out an easy path for prospects to follow with this B2B direct mail campaign.

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Porsche’s Email Newsletter Builds on Customer Loyalty

Email Marketing

The high-performance auto brand’s powerful email newsletter builds the brand as well as relationships with customers.

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Overseas Adventure Travel’s Get-a-Friend Direct Mail

Performance Marketing

A group tour operator’s direct mail piece offers its best customers several incentives to share referrals with their friends.

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USGA’s Direct Mail Puts a Face (or Two) on Its Membership

Performance Marketing

A golf membership organization’s direct mail membership campaign literally focuses on members.

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Bee Free Honee’s Email Marketing Takes the Sting Out of Summer

Email Marketing

An email campaign from a company selling a honey substitute provides 2 good reasons to order.

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B2B Content Marketing Powers Marvin Windows Direct Mail Newsletter

Performance Marketing

A manufacturer of windows and doors uses a B2B direct mail newsletter to provide valuable content.

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Senior Direct Mail from Kendal-Crosslands Talks Finances

Performance Marketing

A retirement community reaches out to seniors with a direct mail campaign that broaches a difficult subject.

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Aldi’s Email Marketing Targets the Price-Sensitive Grocery Shopper

Email Marketing

Aldi, a global grocery chain of over 10,000 stores, highlights cut-rate specials in its email marketing.

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Cohen Children’s Hospital Engages Parents With Direct Mail

Performance Marketing

A children’s hospital’s direct mail engages parents with helpful and reassuring content.