Portrait of Paul Spriggs

Paul Spriggs

Paul Spriggs is president, Americas of System1 Agency, a creative advertising agency rooted in behavioral science that helps brands translate emotion into guaranteed, profitable growth.


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3 Behavioral Science Principles That Can Move the Needle Forward in the Workplace

Creativity

Leveraging these can lead to people working together more efficiently.

This is a Profile

How a Fixation on Digital Led to a Lack of Talent Diversity in Agencies

Agencies

They hire younger, tech-savvy employees without considering what goes into building a brand.