Paul Spriggs is president, Americas of System1 Agency, a creative advertising agency rooted in behavioral science that helps brands translate emotion into guaranteed, profitable growth.
3 Behavioral Science Principles That Can Move the Needle Forward in the Workplace
Leveraging these can lead to people working together more efficiently.
How a Fixation on Digital Led to a Lack of Talent Diversity in Agencies
They hire younger, tech-savvy employees without considering what goes into building a brand.