Paul Turnbull


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3 Ways Metrics Can Improve Your Email Marketing Program

Email Marketing

Filmmakers often spend years developing a concept, writing the content and hiring the right actors before their movie ever makes it into theaters. However, all of that hard work doesn't [...]

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How to Grow a Successful Email List

General

In business, numbers are a key focus. We analyze various metrics all with an eye on our bottom line. When it comes to email marketing, however, numbers don't tell the [...]

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Finding the Sweet Spot of Email Frequency

Email Marketing

It's all about the sale. That's what's running through the back of your mind when developing and executing an email marketing program. Don't be fooled, however. Continually flooding inboxes with [...]

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Pin to Win: How to Use Engaging Visual Bulletin Boards to Build Email Marketing Lists

Performance Marketing

Unlike social platforms that rely on a limited number of characters to increase brand awareness and product availability, Pinterest focuses on alluring graphics rather than explanations through words. Pinterest and its [...]

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How to Drive Business Growth With Email Marketing

Email Marketing

When used to its full potential, an email marketing program enables businesses to strengthen customer relationships and drive sales by connecting with subscribers quickly, simply and affordably.

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The Love Line is Open: Relationship-Building Tips for Email Marketers

Email Marketing

Love is in the air, and it’s a great time to let your customers know how much you “heart” their business. It's also a good time to remember that you [...]

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Ensure a Spot on Santa’s Sleigh Using Last-Minute Email Campaigns

Email Marketing

There’s still a lot of shopping to be done before Santa jumps on his sleigh. More than 4 percent of consumers say they're delaying the holiday retail ordeal until the [...]

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How to Build Customer Loyalty With Event-Driven Thank-You Emails

Email Marketing

Studies suggest that showing appreciation can strengthen social relationships and produce positive emotional states. Email marketing is an effective way to thank customers based on specific events. Incorporating a timely, [...]

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3 Tips to Capturing the College Market With Email

Email Marketing

College students receive hundreds of emails, many which remain unread. These messages come from a variety of sources — school, extracurricular activities, parents, friends, employers and so on. This clearly [...]

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Why it’s Never Too Early for Retail Holiday Emails

Email Marketing

While consumers may still be caught up in the changing colors of fall, now is the time for retailers to begin working on their holiday buzz if they’re hoping for [...]