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Peter Mühlmann

Peter Mühlmann is the founder and CEO of Trustpilot, the world’s most powerful review platform, with 45 million reviews of 250,000 businesses.


This is a Profile

Establishing Consumer Trust Should Be a Priority for Brands This Holiday Season

Brand Marketing

2018 has seen a lot of faltering trust.

This is a Profile

10 Lessons Learned From a Rebrand

Brand Marketing

Tearing down a brand you created and rebuilding is quite difficult, as it turns out.

This is a Profile

Why You Should Double Down on Trust Marketing in the ‘Fake News’ Era

Brand Marketing

Today, marketers face perhaps one of their greatest challenges to date: believability.