Portrait of Peter Picard

Peter Picard

  • Peter Picard is vp, strategic planning and research at Blue Chip.


    a small person standing in front of a huge phone that has a shopping cart on it with a strawberry, orange slice, watermelon slice and banana floating nearby

    Marketers Must Humanize and Personalize the Grocery Ecommerce Experience

    Voice

    Incorporate emotions, tiers and incentives for ecommerce of the near future.