Portrait of PJ Pereira

PJ Pereira

PJ Pereira is creative chairman and co-founder of Pereira O’Dell and is an advertising and entertainment pioneer. An Emmy winner, best-selling writer and multiple Cannes Grand Prix winner, he has become one of the world’s most influential and respected creatives.

question marks in gray with one in blue

Lessons Learned After Founding an Agency During the Recession


Marketers must act quickly, respectfully and openly.

Fearless Girl, Colin Kaepernick and Wendy’s Fortnite

3 Approaches to Marketing That Create Award-Winning Campaigns


Great fighters, like great marketers, need to possess a cross-disciplinary approach, but when training—or briefing—must treat each tactic separately.

A woman stands on a book and uses it as a surfboard to ride a wave

We’re Living Through the Beautiful, Improbable Revival of Print


It's the social rebirth of those classic techniques.