Portrait of Richard Collings

Richard Collings

Richard Collings is a retail reporter at Adweek. He previously reported on retail and consumer products at publications such as The Deal and The Street.

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Abercrombie & Fitch Teams With Megan Rapinoe to Tackle Mental Health

Diversity, Equity and Inclusion

The brand has gone from "most hated" to perhaps one of the most progressive when it comes to diversity, equity and inclusion.

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Nike and Adobe Challenge College Students to Reimagine the Customer Journey

Commerce

The two are teaming up for the software company's annual analytics competition.

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Panera Aims to Satisfy Changing Diner Habits With New Pizza Offering

Food & Beverage

The chain wants to be as synonymous with flatbread pizza as it is with soups and salads.

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How Walmart Plans to Become a Force for Good

Customer Experience

The retail giant put in place a number of initiatives this year to improve its record on the environment and diversity.

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Why Banana Republic Is Running Its First TV Ad Campaign in 15 Years

Brand Marketing

With more eyes glued to televisions, the retailer saw a chance to reach a bigger audience.

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Klarna Tempts Gamers With Free Tech Gear as Part of Its Latest Campaign

Fin Tech

The payments provider will air 2 live events on Twitch to give players a shot at winning with a possible assist from Snoop Dogg or Lil Yachty.

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Shapewear Marketplace Shapermint Harnesses the Power of Television to Boost Traffic

Ecommerce

The direct-to-consumer company was founded in 2018 and is already on track to achieve $170 million in sales this year.

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ThirdLove Creates TL Effect Program to Support Women Entrepreneurs of Color

Diversity, Equity and Inclusion

DTC brand is elevating underserved female business owners with grants and mentorship.

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Dunkin’ Is Scaring Mouths With a Spicy Ghost Pepper Donut in Time for Halloween

Food & Beverage

The chain is capitalizing on customers' hankering for all things spicy.