Influencer Marketing Is Going Mainstream With Facebook’s Upcoming Tool
Opinion: Brand Collabs Manager demonstrates a clear commitment.
Virtual Influencers Lead to Virtual Inauthenticity
Opinion: There are major differences between people and artificially created personalities.
Dispelling the 7 Most Common Myths and Misconceptions About Influencer Marketing
Opinion: Many brands get distracted by creators with large followings.
TV May Affect the Brain, But Influencer Marketing Affects the Heart
Opinion: Social media content drove stronger brand perception shifts.