Rick Faulk

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Post-Holiday Email Marketing Tips and Tricks


The strong push of the holiday season beginning in October can leave consumers with an email marketing hangover by January, so it's important to ensure that list fatigue doesn't derail [...]

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6 Benefits of Integrating Email Marketing and CRM

Email Marketing

Your email marketing and CRM systems are much like your sales and marketing teams. Each has a defined role in a shared component of the organization. They may touch the [...]

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5 Best Practices for Tailoring Your Email Marketing to Mobile Users This Holiday Season


A solid email marketing strategy is imperative to brick-and-mortar and web retailers who want their products and services in consumers’ carts this holiday season. The proliferation of mobile devices means [...]