Portrait of Ricky Ray Butler

Ricky Ray Butler

  • Ricky Ray Butler is CEO of Branded Entertainment Network.

    How Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out

    Brand Marketing

    Otherwise they risk fading in the background.

    It’s Time for Marketers to Start Thinking Like Media Companies

    TV & Streaming

    Traditional advertising won’t cut it anymore for reaching consumers.

    Influencers: Your Most Important Media Buy


    Opinion: It is not about shooting for the biggest and most popular name on Instagram.

    Influencer Marketing: How Far Does Free Go?


    Opinion: Too many brands are failing to splash the cash and form paid partnerships with these potentially game-changing communicators.

    While Vine Camera’s Future Is TBD, the Lessons for Influencer Marketing Are Clear


    Time will tell as to whether Vine Camera breathes new life into the Vine community, or indeed, whether it plays a meaningful role in Twitter’s ongoing effort to re-energize the platform and make it a more compelling proposition for both brands and influencers.