Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."
How the Pandemic Allowed Upstart Toilet Tissue Brand No. 2 to Take a Swipe at the Big Rolls
Once shoppers could no longer find their toilet paper brand on store shelves, they took to the internet—where No. 2 was waiting.
This New Platform Lets Shoppers Track Store Reopenings in Real-Time
You can watch retailers reopen their stores using this new platform.
How 10 of America’s Biggest Brands Divvy Up Their Donations to Democrats and Republicans
You might expect most big companies would get behind Republicans, but many major brands funnel more money to Democrats.
Do You Have What It Takes to Be a Wienermobile Driver? Oscar Mayer’s Hiring
Oscar Mayer is currently taking applications for a pretty demanding gig: hotdogger, aka driving its Wienermobile.
Polaroids Are Popular (Again) With Gen Z and Millennials Enamored by Vintage Appeal
Polaroid instant cameras are hip again.
How Well Do You Remember 2019’s Branding Breakthroughs and Bumbles? Take Our Quiz
Adweek's year-end brand quiz tests whether you've been paying attention to our coverage.
Infographic: Are the Holidays Bad for the Planet?
A small but significant number of brands are making an eco-friendly, sustainable Christmas possible.
See the World’s Beloved Destinations—After Climate Change
FF Los Angeles created the posters for Greta Thunberg's Fridays For Future organization.
The Happy Meal Ranks Among the Most Successful—and Copied—Ideas
McDonald's happy meal is an iconic lunch box that provides a special kids meal.