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Robert Klara

Robert Klara is a senior editor for Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: "FDR's Funeral Train: A Betrayed Widow, a Soviet Spy, and a Presidency in the Balance," "The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence" and "The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America."


This is a Profile

How the Pandemic Allowed Upstart Toilet Tissue Brand No. 2 to Take a Swipe at the Big Rolls

Retail

Once shoppers could no longer find their toilet paper brand on store shelves, they took to the internet—where No. 2 was waiting.

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This New Platform Lets Shoppers Track Store Reopenings in Real-Time

Life in Quarantine

You can watch retailers reopen their stores using this new platform.

This is a Profile

How 10 of America’s Biggest Brands Divvy Up Their Donations to Democrats and Republicans

Politics

You might expect most big companies would get behind Republicans, but many major brands funnel more money to Democrats.

This is a Profile

Do You Have What It Takes to Be a Wienermobile Driver? Oscar Mayer’s Hiring

Brand Marketing

Oscar Mayer is currently taking applications for a pretty demanding gig: hotdogger, aka driving its Wienermobile.

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10 Notable Brand Blunders From 2019

Year in Review

Every year invariably yields its batch of corporate gaffes and brand bungles—here's your top 10 of 2019.

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How Well Do You Remember 2019’s Branding Breakthroughs and Bumbles? Take Our Quiz

Year in Review

Adweek's year-end brand quiz tests whether you've been paying attention to our coverage.

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Infographic: Are the Holidays Bad for the Planet?

Brand Marketing

A small but significant number of brands are making an eco-friendly, sustainable Christmas possible.

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See the World’s Beloved Destinations—After Climate Change

Sustainability

FF Los Angeles created the posters for Greta Thunberg's Fridays For Future organization.

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The Happy Meal Ranks Among the Most Successful—and Copied—Ideas

Perspective

McDonald's happy meal is an iconic lunch box that provides a special kids meal.