Portrait of Robert Klara

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands. He is also the author of three nonfiction books: FDR's Funeral Train: A Betrayed Widow, a Soviet Spy and a Presidency in the Balance; The Hidden White House: Harry Truman and the Reconstruction of America's Most Famous Residence; and The Devil's Mercedes: The Bizarre and Disturbing Adventures of Hitler's Limousine in America.

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Pfizer Breathes a Sigh of Relief as the Biden Administration Takes the Helm

Brand Marketing

Speaking at Adweek's Outlook 2021 summit, Pfizer's corporate affairs evp lauded the White House's return to a respect for science.

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Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future

Perspective

Home rentals saw less of a decline than other parts of the hospitality industry.

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Ajax Shares the Finer Points of Marketing an American Spray Cleaner to European Consumers

Brand Marketing

Regional variations are nothing new in branding, especially when it comes to selling to overseas markets. Film fans may remember the famous scene in Pulp Fiction where Vincent (John Travolta) [...]

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Exclusive: Trump’s Name, Once a Brand, Is Now a Banner of Extremism

Politics

Who will buy from Trump after the chaos of his exit, and what will he be selling?

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New York’s New Penn Station Is the Marketing Opportunity Amtrak Has Been Dreaming Of

Travel & Transportation

Moynihan Train Hall could help the railroad position itself as a premium travel option.

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Designers Crafted SpaceShipTwo so Passengers Know They’re Flying Virgin

Design

No logos on napkins up here, but there's branding nonetheless in the ship's interior.

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Laugh If You Want, but Ugly Sweaters Are 2020’s Coolest Holiday Marketing Idea

Marketing Innovation

There are legit branding and marketing advantages for companies that go to the trouble of designing and selling an ugly holiday sweater.

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Nostalgic Americans Are Making Tru-Tone Retro Lights an Unlikely Holiday Hit

Marketing Innovation

All the warmth and glow of the Christmases you remember, minus the aroma of smoldering ornaments.