Ronan Shields
Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
This Year’s Data Privacy Day Comes at a Volatile Point in the Big Data Discussion
On Jan. 28, we all celebrate responsible practices, such as clearing your browser cache and password protection.
How ‘Horizontality’ Is Driving M&A in Ad Tech
Programmatic
Luma Partners' Terry Kawaja on staying competitive with Facebook and Google.
Smart AdServer Undergoes Ownership Overhaul
As regulators threaten to break up Big Tech and open the door for smaller players to capitalize, investors are eyeing diversification in the digital advertising market. That’s why private equity [...]
Taboola Goes Public With Yet Another SPAC
Taboola is going public via a special purchase acquisition company, or SPAC, with the outfit listing on the NYSE in the hope of raising $545 million on a $2.6 billion [...]
6 Months After Merger, Magnite Rebrands Its Ad Stack
The company is debuting its Magnite CTV and DV+ platforms.
Ad Tech Is Primed for Its Own Roaring ’20s
Battles between Big Tech players and government oversight will shape the industry for the next decade.
The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter
Independent ad tech and publishers rally behind The Trade Desk-led initiative.
Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe
U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox.
Exclusive: Cannes Lions Says It Will Move Forward With an In-Person Festival in 2021
Even with a Covid-19 vaccine rollout, advertisers are hesitant to travel to the French Riviera in June.
Media Buyers Are Practicing ‘Careful Calibration’ Amid More Political Tumult
Some pause ad spend, questioning when to return.