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Ronan Shields

Ronan Shields is a reporter for Adweek, focusing on ad-tech.


This is a Profile

Google Chrome Will Throttle ‘Resource-Heavy Ads’

Ad Tech & Mar Tech

The new Better Ads Standards update underscores Google's dominance in online advertising.

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Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions

Ad Tech & Mar Tech

Purchase aims to boost transparency of online media spend.

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Xandr Unveils Pause Ads to Complement the Viewing Experience at CES 2020

CES

AT&T expects to take orders ahead of this year's Upfronts.

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The Ad-Tech Industry Is Failing to Meet Heightened Consumer Expectations of Privacy

Ad Tech & Mar Tech

Survey finds that 88% of U.S. adults believe it's important to know how their data is shared.

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Tremor International to Buy Video Ad Platform Unruly from News Corp

Ad Tech & Mar Tech

Upheaval continues in ad tech following a year of bankruptcies and distressed exits.

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Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO

Programmatic

Connected TV remains the focus for buyers.

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Looking Back on Digital Media in the 2010s, and What’s Next

Ad Tech & Mar Tech

The rise of digital that began in the 2000s saw a notable shift in advertising dollars toward mobile screens.

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Taking Media In-House Is not a Case of One Size Fits All

Ad Tech & Mar Tech

Brands taking media in-house is not a case of one size fits all.  

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Amobee Chief Kim Perell Exits, Successor Already Named

Ad Tech & Mar Tech

Perell is ending her three-year tenure effective immediately.

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2019: The Year of Ad-Tech Darwinism

Ad Tech & Mar Tech

A year of bankruptcies, fire sales and accelerated M&A deals began the next era of ad tech that will see the survival of the fittest.