Ronan Shields

Ronan Shields

Ronan Shields is a reporter for Adweek, focusing on ad-tech.

Google Ad Manager to Offer First-Price Auctions, Simplifying Programmatic Buying

The industry's largest platform is offering more options to users.

LiveIntent Is Preparing to Debut Its Own Onboarding Service

The company promises people-based marketing services to rival industry leader LiveRamp.

Verizon Media to Shutter Oath Ad Server

The telco’s ad-tech unit will double down on buy-side offering amid downsizing.

Taboola Will Acquire Celltick’s Start Division to Boost Mobile Recommendations

Content recommendation service to make the fourth purchase in its history

A Look Inside the 2019 Ad-Tech Outlook

Industry experts provide their assessment of the latest earnings calls.

YouTube Announces New Policies in Response to Advertisers’ Child Safety Concerns

The Google-owned company sent a letter to brands, agencies and influencers.

Facebook Will Roll Out Its ‘Clear History’ Tool This Year

The planned feature will inhibit ad targeting as privacy headwinds expected to decelerate revenue growth  

Outbrain to Buy Fellow Native Ad Specialist Ligatus

The company says the purchase will strengthen its relationship with over 1,400 media brands.

InMobi Unveils TruFactor With Sprint as Debut Customer

The telco-focused martech offering is a joint effort with Microsoft.

LiveRamp Will Offer Its Identity Graph for Free to DSPs

One of the largest data onboarders in the industry is making a move to boost match rates