Ronan Shields @ronan_shieldsronan.shields@adweek.comRonan Shields is a reporter for Adweek, focusing on ad-tech. Programmatic Google Ad Manager to Offer First-Price Auctions, Simplifying Programmatic Buying The industry's largest platform is offering more options to users. Programmatic LiveIntent Is Preparing to Debut Its Own Onboarding Service The company promises people-based marketing services to rival industry leader LiveRamp. Verizon Media to Shutter Oath Ad Server The telco’s ad-tech unit will double down on buy-side offering amid downsizing. Taboola Will Acquire Celltick’s Start Division to Boost Mobile Recommendations Content recommendation service to make the fourth purchase in its history A Look Inside the 2019 Ad-Tech Outlook Industry experts provide their assessment of the latest earnings calls. YouTube Announces New Policies in Response to Advertisers’ Child Safety Concerns The Google-owned company sent a letter to brands, agencies and influencers. Facebook Will Roll Out Its ‘Clear History’ Tool This Year The planned feature will inhibit ad targeting as privacy headwinds expected to decelerate revenue growth Outbrain to Buy Fellow Native Ad Specialist Ligatus The company says the purchase will strengthen its relationship with over 1,400 media brands. InMobi Unveils TruFactor With Sprint as Debut Customer The telco-focused martech offering is a joint effort with Microsoft. LiveRamp Will Offer Its Identity Graph for Free to DSPs One of the largest data onboarders in the industry is making a move to boost match rates 1 2 3 … 12 Next »