Marketing Consultancy Ebiquity Buys Complementary Platform Digital Decisions
Purchase aims to boost transparency of online media spend.
Xandr Unveils Pause Ads to Complement the Viewing Experience at CES 2020
AT&T expects to take orders ahead of this year's Upfronts.
The Ad-Tech Industry Is Failing to Meet Heightened Consumer Expectations of Privacy
Survey finds that 88% of U.S. adults believe it's important to know how their data is shared.
Tremor International to Buy Video Ad Platform Unruly from News Corp
Upheaval continues in ad tech following a year of bankruptcies and distressed exits.
Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO
Connected TV remains the focus for buyers.
Looking Back on Digital Media in the 2010s, and What’s Next
The rise of digital that began in the 2000s saw a notable shift in advertising dollars toward mobile screens.
Taking Media In-House Is not a Case of One Size Fits All
Brands taking media in-house is not a case of one size fits all.
Amobee Chief Kim Perell Exits, Successor Already Named
Perell is ending her three-year tenure effective immediately.