Ruth Sheldon


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9 Promotional Tweaks That Will Boost Response

Performance Marketing

Here are some reminders, plus a few suggestions for "mid-size" tweaks, to help you score higher response rates — without causing budgets to sink or anxiety levels to soar.

This is a Profile

Surviving Publishing’s Cosmic Shift

Performance Marketing

The recession is only one factor to hit publishing with an uppercut to the chin. Add the gradual exodus of readers from newspapers and magazines to the more current (and [...]