Samara Anderson

Samara Anderson is a retail strategist at redpepper, a full-service, integrated advertising and marketing agency that specializes in producing creative ideas that provide real results.

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Social Governance: How to Keep Your Brand Out of the Social Media Doghouse


It’s a fear of just about every executive: the inappropriate tweet or social media post that garners unwanted negative attention to a company with an otherwise unblemished reputation. Venerable brands [...]

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Strike 3 Social Chords to Get Your Fans to Sing Along

Performance Marketing

How do you strike that perfectly in-tune social chord and get your fans to sing along? Hit the right notes by identifying and sticking to a balance of sales and [...]