Portrait of Sami Main

Sami Main

Sami Main is social editor for Adweek, where she posts Adweek content onto social platforms and looks for creative ways to communicate what's new.


2 Ads You Can’t Watch and a Movie That Doesn’t Exist Win Top Honors at Cannes’ Social Lions

Creativity

'Designed from the culture up, not with a film down.'

In Case Any Brands Are Looking for a New Ambassador, Adam Rippon Is Available

Brand Marketing

The Olympic medalist stopped by Adweek's Creative 100 party at Cannes.

Advertising Executives Share Their Cannes Survival Tips

Creativity

The conversation happened at Adweek's Cannes kick-off soirée.

Bumble’s Founder Credits the App’s Early Success to Micro-Influencers

Brand Marketing

Whitney Wolfe Herd shared her secret with Joanna Coles at Cannes.

How Adam Rippon Stays Creative, Brave and Focused—Even on a Playground

Creativity

The Olympic medalist talks us through his process.

Adweek’s Spectacular Once-in-a-Lifetime Subscription Sale Extravaganza

Brand Marketing

What can't an issue of the magazine do?

The True Story Behind These Delightfully Infuriating Ads in New York City’s Subway Cars

TV / Video

TransferWise wrote the non-rhyming limericks on purpose.

USA Today’s Branded Content Studio Is Thriving Thanks to a Focus on Data

TV / Video

It creates a mix of ad innovations and custom initiatives.