Portrait of Sara Spary

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.


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Powerful PSA Shows How Film Industry Silences Diverse Talent, As Top Directors Launch Petition

Agencies

Toronto agency Fuse Creates launches diversity campaign as top Canadian directors call for greater freedom to cast a diverse range of actors in ads.

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This Beautiful Animation For an Addiction Charity Shows the Power of Love and Support

Ad of the Day

3D animated spot for Partnership to End Addiction shows importance of human connections in overcoming addiction.

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Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection

Agencies

Stunt by British PR firm saw building transformed into Halloween show backdrop.

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Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device’s Moviemaking Power

Convergent TV

The spot features an original score by Danny Elfman.

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Beer Brand Will Take Over Dracula’s Transylvania Castle This Halloween

AdFreak

Heineken-owned beer brand Desperados is taking over the creepy venue for a virtual event.

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Burger King Summons the Ghost of Ronald McDonald in Voice-Activated Bloody Mary Stunt

Food & Beverage

A spooky version of competitor's mascot appears in restaurant bathroom mirrors.

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Mars Temptations Made a Halloween Horror Movie—for Cats

AdFreak

It took more than 100 people to create the four-minute film by adam&eveDDB, which features every cat's worst nightmare.

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Will This Greenpeace Deforestation Animation Make You Question Your Food Choices?

Climate Change

Emotive spot by Mother highlights impact of meat consumption on the environment.

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This Amusing Election Themed Ad Is About (Clean) Butts

AdFreak

Political parody for bidet brand Tushy tells Americans washing their butts is a “civic doody.”

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This Might Be One of the Most Lovely and Unexpected McDonald’s Ads Ever

Ad of the Day

TBWA\Paris brings the wonder of reading to life.

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Reese’s Made a Trick-or-Treat Robot That Roams Around Dispensing Peanut Butter Cups

Experiential

For many candy brands in the U.S., Halloween is the most important time of the year, but due to the coronavirus pandemic this year it’s going to feel very different—with [...]

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Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe

Fashion

Adidas Originals has created a rather bizarre 12-hour YouTube video featuring its new ZX sneaker and describes the extremely long-form work as typical of the “escapism content” consumed by teens [...]

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Sir John Hegarty on the Value of Cinema, and What We Lose When It Goes Dark

PSAs

The advertising icon made the medium a key part of his work for the Nobel Prize-winning World Food Programme.

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