Portrait of Sara Spary

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones

Packaging Design

European packaging campaign from 72andSunny Amsterdam includes online customization.

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These Road Safety Ads Evoke the Joy of Life, Not Fear, to Encourage Careful Driving

PSAs

Unconventional approach by DDB France shies away from guilt in favor of love, fun, and laughter.

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These Soothing Instagram Videos of Vacation Sounds Will Transport You to a Better Place

Brand Marketing

EasyJet whisks consumers off to a beach, bustling city, and snow capped mountain range in social campaign.

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Camera Brand Leica’s First Global Campaign in a Decade Celebrates the Power of Photography

AdFreak

Ads from TBWA\Paris shows how photos bear witness to the world's memorable moments.

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Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads

Plant-Based Products

Campaign targets middle aged men—who brand says are most reluctant to ditch cow's milk.

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Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era

Adapting to Crisis

Soccer's biggest names and rising stars launch an epic group chat for the brand's new Predator Freak.

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Barilla’s Clever Spotify Playlists Last Exactly as Long as You Should Cook Pasta

Food & Beverage

Each playlist has been curated to last as long as the ideal cooking time.

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2021 Is Going to Be Surreal, at Least When It Comes to Creative Trends

Creativity

Shutterstock predicts a year of tie-dye, inkscapes and "Picasso-esque faces."

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In One Continues Shot, VWs Hypnotic Ad Tells the History of Transportation

Creativity

Cinematic Johannes Leonardo spot for electric Volkswagen ID.4 charts progress of transportation.

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This ‘Climate Crisis Font’ Shrinks as the Polar Ice Caps Melt

Creativity

Free typeface from a Finnish newspaper and TBWA\Helsinki corresponds with Arctic sea ice data.