Portrait of Scott Conway

Scott Conway

Scott Conway is creative director at Mering, constantly stirring the concrete of ideation so nothing hardens. He's a lover of Fender guitars, a perpetual sub-500 baseball team (Go Friars) and his two incredible daughters.

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5 Trends to Ignore When Creating Your Super Bowl Spot This Year

The Big Game

If you’re lucky enough to work on a Super Bowl spot, take it as an opportunity to be a creative contrarian.