Scott Donaton is global chief creative and content officer at Digitas. Scott leads the agency’s worldwide “connected creative” practice, which includes creative, content, experience design and production.
An Erosion of Trust Offers Much to Be Lost—and Sometimes Gained—by Brands
Without it, why would consumers be attracted to a product or service?
Why Brands Need to Skip the Ads and Start Telling Stories
You can skip this ad in 5, 4, 3, 2, 1 … skip ad. C'mon, you know you want to. We all do. While the stats vary, there's evidence that [...]