Sean Cunningham is the president and CEO of the Video Advertising Bureau (VAB), which provides marketers with industry-defining data and actionable insights about premium video advertising.
How Digital Advertisers Are Adapting Habits to Reach Audiences That Prefer TV
Facebook, Amazon, Apple, Netflix and Google are projected to have spent around $1.8 billion for television ads.
Marketers: Hold Facebook Accountable for Measurement Flubs
"If this were a TV network, there would be scandal and lawsuits," one of the largest advertising buyers told me the other day. "It would tear at the fabric of [...]