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Shachar Orren

  • Shachar Orren is chief storytelling officer at Disney-backed interactive content platform Playbuzz. She oversees the company's global marketing, communications and content strategy.


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    Bandersnatch Proved That Audiences Want to Engage and Have a Dialogue With Their Video Content

    TV & Streaming

    Passive viewing is a thing of the past.

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    Chrissy Teigen Just Reminded Us Why Freedom of the Press in America Is Still a Thing

    Digital

    Opinion: We must demand higher standards of transparency, from the White House to the newsroom.

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    Facebook’s Ad Metrics Cleanup May Hurt Publishers, Brands in the Long Run

    Digital

    Opinion: Underneath the platform’s current reputation crisis lies a wider problem.

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    These Publishers’ Interactive Content Helped Make Sense of the U.K. Election

    Digital

    Opinion: To stand out among competitors, Sky News and The Huffington Post opted to craft engaging and shareable interactive articles that morphed much of the text-heavy content into information that voters—specifically millennials—actually connected with.