This is a Profile

Shereta Williams

As president of Videa, Shereta Williams brings two decades of professional and industry experience. Shereta leads the organization’s overall strategic and product direction and has over ten years of experience with Cox in various investment, strategy and development roles focused on digital media and broadcast television.


This is a Profile

Local TV Ad Spend Might Be the Best Way to Reach Holiday Shoppers

Voice

Ahead of the holidays, retailers need to reach the widest collection of people, and TV is still the best way to do just that.

This is a Profile

As Traditional TV Evolves, Television Rating Systems Remain the Same

Voice

The process behind how we evaluate audiences needs to change.

This is a Profile

5 Ways Media Buyers Can Adapt to a More Digitized Broadcast Marketing World

TV & Streaming

Moving away from the ‘wood veneer’ methods.

This is a Profile

How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

Programmatic

They will make things more efficient and scalable.

This is a Profile

Can the TV Industry Finally Embrace Technological Transformation?

A survey of TV ad buyers and sellers provides insights into how they feel they're being impacted by technology.