Portrait of Shreya Mukherjee

Shreya Mukherjee

Shreya Mukherjee is svp, group planning director/social impact practice lead at Deutsch New York.


There is a picture of the globe; a lighting blot is coming out of a cloud; a top the cloud is a man sitting and on his computer

It’s Time to Rethink How Social Responsibility Plays Into Brand Missions

Voice

Lest good intentions be mistaken for ‘purpose washing.’