Spyro Kourtis

Spyro Kourtis serves as the CEO of HackerAgency. Spyro has produced marketing strategies that have generated over a billion dollars of sales for companies like AT&T, IBM, Box, Hyatt, Carnival Cruise Lines, Chipotle Mexican Grill, Kawasaki, Microsoft, Comcast, Netflix, and more. He prides himself on helping companies grow through creating data-driven selling systems, focusing on provable, repeatable results. Sypro is also a popular writer and speaker, appearing at top national conferences, bringing to life concepts and theories of direct marketing principles. A lover of the environment, he founded the Green Marketing Coalition, which is comprised of a group of marketers who meet to define and establish green marketing standards and guidelines.


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The New Integration: It’s Not What You Think

General

Traditionally, the benefit of an integrated campaign has been thought to be about synergies, where one plus one plus one equals something more than three. The problem with the traditional [...]

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Upwardly
 Mobile

General

Perhaps only a small minority of your customers are trying to access your website via mobile devices right now. Maybe those people don't seem worth worrying about yet. However, mobile [...]

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Integrating QR Codes Into Your Marketing Mix

Mobile

Mobile marketing—and by extension, QR Codes—is so appealing to marketers because it promises to find consumers wherever they are and to be available wherever consumers look.

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Doing More With Less

General

Selling can be a delicate process requiring the finesse of a diamond cutter. I was approached recently by someone who wanted to sell me a service I have no need [...]

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Three Methods to Regain Control of Your Brand

Performance Marketing

General advertisers believe they are losing control of their brands. They’re wrong. They’ve never had control! Advertising is focused on changing the way people think, while direct marketing changes the [...]

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Create a Winning Lead Dialogue: How to Optimize Your Contact Strategy

General

Nothing in this world is pure, and direct mail is no exception. Direct mail isn’t purely a marketing medium. When done properly, it’s a combination of marketing and sales. Review [...]