Stephen Upstone is CEO and co-founder of LoopMe, a mobile data, AI and video advertising platform.
As Legislation Around Data Increases, Marketers Need to Rethink Their Approaches
Handling CCPA in the wake of GDPR.
As Mobile Becomes Increasingly Crucial to Advertising, Brands Fail to Take Full Advantage
In-app viewability and the proper ad formats will lead to more engagement.
Why Balancing Skippable and Non-Skippable Ads Creates Better Brand Awareness
A round-up report from eMarketer, specializing in mobile advertising, recently landed in my inbox. On page three, a table of completion rates for U.S. digital pre-roll caught my eye.