Steve Lucas


This is a Profile

Legal Issues Facing Email Marketers and How to Comply With Them, Part 3

Email Marketing

Compliance is important for international email marketers because, like other marketing channels, a specific set of compliance requirements and regulations must be followed to ensure a successful and legal email [...]

This is a Profile

Legal Issues Facing Email Marketers … and How to Comply With Them, Part 2

Email Marketing

Behavioral targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns. This type of targeting uses information collected on an individuals' web-browsing behavior, [...]

This is a Profile

Legal Issues Facing Email Marketers … and How to Comply With Them, Part 1

Email Marketing

What follows is part 1 of a three-part series on legal issues facing email marketers, including what the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) Act is and [...]