Portrait of Susan J. McIntyre

Susan J. McIntyre

Susan J. McIntyre is Founder and Chief Strategist of McIntyre Direct, a catalog agency and consultancy in Portland, Oregon offering complete creative, strategic, circulation and production services since 1991. Susan's broad experience with cataloging in multi-channel environments, plus her common-sense, bottom-line approach, have won clients from Vermont Country Store to Nautilus to C.C. Filson. A three-time ECHO award winner, McIntyre has addressed marketers in Europe, Australia and New Zealand, has written and been quoted in publications worldwide, and is a regular columnist for Retail Online Integration magazine and ACMA. She can be reached at 503-286-1400 or susan@mcintyredirect.com.


This is a Profile

9 Reasons to Reconsider the Classic Mail Piece

Performance Marketing

Many catalogers who had backed away from print — or stopped printing entirely — are now refocusing on their print catalog core. In my consulting business, I'm hearing clients (who [...]

This is a Profile

Today’s Catalog

General

Many catalogers who had backed away from print—or stopped printing entirely— are now refocusing on their print catalog core. What's driving the reinvestment in print catalogs? Here are nine emerging [...]