Portrait of Sydney Lucken

Sydney Lucken

Sydney Lucken is the business and marketing executive at Navigate Video, a London-based video consultancy.


A screenshot of a Marshmello concert on the game Fortnite

4 Video Marketing Lessons Brands Can Learn From the Gaming Industry

Voice

Too often its status and breadth are ignored.

three animated pictures; on the left is an animated display from a short film promoting Lyft ride sharing; in the middle is an image from Southeastern Guide Dogs; and finally on the right is a still picture from the Lego Batman film

Lessons to Learn From These 3 Animated Branded Videos

Voice

Using illustration in ads can connect brands to their audiences in unique ways.

James Harden of the Houston Rockets celebrates after making a 3 pointer in a basketball game

Move Aside Influencers—Athletes Are Becoming the Faces of New Brand Strategies

TV & Streaming

Sports personalities are hooking audiences in a new way.

Lessons From 3 Interactive Branded Content Videos That Debuted Before Bandersnatch

TV & Streaming

We’ll likely see this become a bigger marketing trend.

How a Boom in Feature-Length Films Is Transforming Branded Content

TV & Streaming

Partners and celebrities often play a part in these videos.

When Done Right, Extreme Stunts Can Catapult a Brand Into the Public Eye

Brand Marketing

Risky, sometimes dangerous feats can grab audience attention, but it isn't always positive.

Brands, Take Notes From the Film Industry’s Marketing Lessons

TV & Streaming

Movie campaigns have a unique way of sticking in viewers' heads and resonating.