Taras Wayner is chief creative officer at Saatchi & Saatchi New York. Prior to Saatchi & Saatchi, Taras served as chief creative officer of R/GA’s U.S. offices, directing multi-disciplinary creative teams toward the creation of breakthrough products, services and communications for brands like Nike, Samsung, Verizon and Beats By Dre.
How Can Brands ‘Win’ the Super Bowl? By Creating Spots Whose Impact Last Past the Big Game
The ads should engage audiences and inspire them to become loyal to the product or service.