Portrait of Taras Wayner

Taras Wayner

Taras Wayner is chief creative officer at Saatchi & Saatchi New York. Prior to Saatchi & Saatchi, Taras served as chief creative officer of R/GA’s U.S. offices, directing multi-disciplinary creative teams toward the creation of breakthrough products, services and communications for brands like Nike, Samsung, Verizon and Beats By Dre.

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Brand Marketing

The ads should engage audiences and inspire them to become loyal to the product or service.