Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.


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What Marketers Expect From Their Social Media Budgets

General

Social media has been the single-most explosive marketing channel in our budget surveys for many years. Over the past five years or so, the conversation has completely shifted from “Is [...]

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How Content Marketing Budgets Will Be Spent in 2019

Publishing

While social media and Google Ads are both key marketing channels, content marketing is one of the marketing tactics that makes them go. You need great content to have any [...]

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How Marketers Are Calculating Google Ads Budgets for 2019

General

Editor’s Note: The following post looks at research Target Marketing conducted on how marketers are allocating their budgets in 2019, in particular spending on social media marketing, content marketing, and [...]

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Adobe Buys Marketo, Gains Instant Credibility in B2B

General

Adobe and Marketo have put the week-long rumors to bed, announcing an agreement for Adobe to acquire “the market leading cloud platform for B2B marketing engagement” for $4.75 billion. With [...]

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Tech Talk Face Off: Publishing Technology and Media Trends

Marketing Innovation

There is no denying that technology has changed the publishing industry in profound ways. Denis Wilson, Editor-in-Chief of Publishing Executive, sat down with Target Marketing’s Thorin McGee for an installment of [...]

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Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech

Publishing

Too often, we treat “marketing technology” as a synonym for “digital marketing.” But technology has advanced in all facets of life, and in every marketing channel. And few channels have [...]

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Marketing With Humanity … and Tech

Marketing Innovation

It was a great year for marketing. Not only did we get access to a lot of new technologies, marketers found ways to use them to connect with customers like [...]

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Target Marketing’s 2017 by the Numbers

Performance Marketing

Well marketers, 2017 is drawing to a close, and because most people take the end of the year to reflect upon the previous months, the Target Marketing editorial team decided [...]

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10 Marketing Visionaries Leading the Way to Better Brand Experiences

Performance Marketing

In the course of searching for the marketer of the year, we came across many remarkable marketers. These are the people who recognize the opportunities in their changing industries, and [...]

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Marketing Is Customer Strategy

Performance Marketing

For the second year in a row, our Target Marketer of the Year is the company’s founder. Founders, in this case.

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Branded Content and Technology Converge at FUSE Enterprise

Performance Marketing

Target Marketing has teamed up with sister brand Publishing Executive to launch FUSE Enterprise — an all-new, elite summit designed to help marketers propel their branded content with leading technology [...]

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3 Areas Artificial Intelligence Will Impact Marketing

Marketing Innovation

Artificial intelligence and machine learning are starting to have a real impact on marketing, and the executives we’ve spoken to can’t wait for more. This month we interviewed Adelyn Zhou, [...]

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Financial Marketers Look Outside for Tech Advice

Marketing Innovation

Compared to other marketers, financial services marketers rely more on advice from their peers and technology reviews than marketers in other industries. That's one of the trends that emerge when [...]

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Who’s Involved in Buying Marketing Technology?

Marketing Innovation

When it comes to who’s involved in the technology-buying process, you would think that complexity would breed more inclusion. The opposite turned out to be true. The survey shows that [...]

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How Marketers Buy Tech

Marketing Innovation

Marketing executives are challenged to assemble complicated — yet capable — marketing technology stacks like never before. What practices are they using to make sure those stacks come together without [...]