Portrait of Tom Denari

Tom Denari

Tom Denari is president and principal of Young & Laramore (Y&L), a full-service ad agency based in Indianapolis.


Four people standing around a statue; Above the statue reads a sign that says

Recognize If Your Brand Has a ‘Problem’ Before You Become the Big Next Failed Retailer

Voice

Perhaps tricking customers isn’t the best marketing strategy.

Brands—Even Those in ‘Boring’ Industries—Can Use Humor in Their Marketing

Agencies

It can come across as more confident and engaging.