Toni McQuilken

Toni McQuilken is the senior editor for the printing and packaging group.


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7 Takeaways from the 2018 FUSE Media Summit Keynote

Publishing

Northstar Travel CDO Matthew Yorke explores the data and technology “arms race’ currently occurring in online media and marketing.

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Top Tweets from the 2018 FUSE Media Summit

General

With the FUSE Media Summit having just wrapped up for another year, we wanted to take a moment to share some of the conversations that were happening around the event [...]

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Q&A with TMB’s New VP of Programmatic and Data Product Operations, Scott Mulqueen

Publishing

In June, Trusted Media Brands (TMB), which publishes titles such as Reader’s Digest, Taste of Home, and The Family Handyman, brought on industry veteran Scott Mulqueen to assume the role [...]

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How B2B Media Companies Are Successfully Growing Subscription Revenue

Publishing

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of [...]

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Do You Want to Write for Publishing Executive?

Publishing

At Publishing Executive, we strive to provide insight and advice that is thought-provoking and useful to those working throughout the spectrum of the publishing industry. From those leading sales strategy [...]

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How Publishers Should Tailor Their Marketing to Generational Preferences

Publishing

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways [...]

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How Publishers Can Use Programmatic Direct Mail to Drive New Revenue

Publishing

Programmatic ad campaigns have been around long enough that most publishers know them intimately. Know the ins and outs of what they can — and can’t — provide, and how [...]