Toni McQuilken is the senior editor for the printing and packaging group.
7 Takeaways from the 2018 FUSE Media Summit Keynote
Northstar Travel CDO Matthew Yorke explores the data and technology “arms race’ currently occurring in online media and marketing.
Q&A with TMB’s New VP of Programmatic and Data Product Operations, Scott Mulqueen
In June, Trusted Media Brands (TMB), which publishes titles such as Reader’s Digest, Taste of Home, and The Family Handyman, brought on industry veteran Scott Mulqueen to assume the role [...]
How B2B Media Companies Are Successfully Growing Subscription Revenue
There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of [...]
How Publishers Should Tailor Their Marketing to Generational Preferences
I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways [...]
How Publishers Can Use Programmatic Direct Mail to Drive New Revenue
Programmatic ad campaigns have been around long enough that most publishers know them intimately. Know the ins and outs of what they can — and can’t — provide, and how [...]