Portrait of Tracey Follows

Tracey Follows

Tracey Follows is the founder of Futuremade, a futures and strategic foresight agency, and the president of the Creative Strategy Lions and the inaugural Cannes Lions Reach Track Ambassador in 2019.


This is a Profile

Invoking Creativity in Marketing Strategies Pushes Industrywide Change

Agencies

It forces others to approach obstacles in new ways.