Portrait of Warren Heffelfinger

Warren Heffelfinger

  • Warren Heffelfinger is the CEO of Ingenio based in San Francisco. Ingenio is an industry-leading collection of online destinations including Keen.com, PsychicCenter.com, Astrology.com and Horoscope.com.

    a storm cloud striking down dominos as a person runs toward it

    Weathering the Economic Downturn Storm so Your Brand Emerges Intact


    Making the tough calls early, focusing on your critical customer needs and continuing to build customer loyalty can benefit any brand in a downturn.