Portrait of Wayne Townsend

Wayne Townsend

Wayne Townsend is president, technology for global marketing company Epsilon. He oversees the global client services and delivery teams that support Epsilon’s CRM, email, loyalty, digital experience, strategy and insights core offerings.

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Bringing Humanity to the Forefront of Customer Experiences

Brand Marketing

Too many CMOs are focused on the next big industry development.

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Big Data vs. Actionable Data: 2 Steps for Capturing the Information You Need


We've all heard the phrase "Big Data" and, as marketers, you may be struggling to incorporate a solution for managing it. But are you trying to solve the right problem? [...]