Portrait of Wendy Montes de Oca

Wendy Montes de Oca

Often referred to as the 'marketing maven' by industry peers, Wendy Montes de Oca, MBA has nearly 20 years of experience in marketing, media, and publishing with expertise in multichannel, direct response, and Web marketing. Wendy has generated more than million in total revenues for Fortune 500 companies, top publishers, consulting clients, and her own firm, Precision Marketing and Media, LLC. She is the creator of the groundbreaking SONAR Content Distribution Model and author of the best-selling book Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing, Paperback].


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9 Ways to Build a Marketing List Through Publishers

Performance Marketing

Whether you're an entrepreneur, corporation or publisher, the power of the lead is critical to growing your business. Today, I'm going to share with you some proven online marketing methods [...]

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Video, SEO and the Most Viral Sites for Marketers to Be On

General

Many marketers are uploading videos to YouTube. But they really don't know how to fully take advantage of this platform. Video is content. And content should be leveraged and syndicated.

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Online Polls for List Building in 7 Steps

Ecommerce

So, you've tried pay-per-click (PPC) search, co-registration and banner ads. You even tried sweepstakes offers. But you want to deploy a new, proven and creative lead generation tactic.

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How Can Marketers Measure Social Media Efforts?

Platforms

Many marketers are dabbling in social media marketing, using high-traffic sites like Digg, StumbleUpon, LinkedIn and Facebook. Some are doing this because it's the latest buzz and they want to [...]

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Debunking the Myth That Search Engines Hate Duplicate Content

General

I've been asked if I agree with the idea that Google dislikes duplicate content and that professionals should reduce or refrain the amount of content they syndicate (distribute) on the [...]

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5 Tips for Optimizing PDFs for Organic Search

General

There's a misconception out there that search engines don't read (i.e., spider) PDFs. They do. Of course, HTML pages are faster to index than PDFs, but the latter still can [...]