Will Kassoy is CEO of ad-tech firm AdColony.
Marketers Need to Stop Looking at Mobile as a Channel. It’s a Lifestyle
And that means putting customer experience above all else.
How Advertisers Can Find Where the Heat Is on Mobile
There's a myth that mobile is most effective for its utility—that users are simply interested in social and messaging. In reality, mobile use is far more complex, and for many consumers, their smartphone is the go-to source for information and entertainment, making it truly the "first screen."