Portrait of William Merchan

William Merchan

William Merchan is a data science, marketing analytics, advertising technology and startup veteran. He's current chief revenue officer at marketing intelligence platform Pathmatics.

Halloween text on orange background with shapes and bat silhouettes

A Look Into the Top 3 Candy Brands’ Halloween Strategies


Hershey, Mars and Mondelēz made a shift to digital ad spend for Halloween 2019.