WarnerMedia Sets Kids and Family Virtual Upfront for February The event unifies Cartoon Network, Warner Bros. and HBO Max.
WarnerMedia Sets Kids and Family Virtual Upfront for February
The event unifies Cartoon Network, Warner Bros. and HBO Max.
Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive
Fragmented viewership and privacy questions are complicating much-needed measurement fixes.
Comcast Execs ‘Optimistic’ Summer Olympics Will Go Forward After Cancellation Report
Advertiser interest in the Olympics broadcast slated for this summer is strong, says NBCUniversal CEO Jeff Shell.
How CBS Quietly Sold Out of Super Bowl Ads Earlier Than Usual, Despite a Pandemic
A 48-hour final flurry of activity cleared out CBS' Super Bowl inventory, stunning marketers.
Netflix Says Shonda Rhimes’ Bridgerton Is Biggest Original Series Ever
The streamer says 82 million households watched the period drama in its first four weeks.
AT&T Touts Big HBO Max Subscriber Gains, but Many of Them Aren’t Paying
Streamer counted 37.7 million total subscribers in 2020, most of which were via account activations.
Super Bowl 55 ‘Virtually Sold Out,’ Says ViacomCBS
Each 30-second spot went for up to $5.5 million.
Consumer Safety—Physical, Mental, Emotional and Digital—Matters More Than Ever
Here are some of the themes that will have the greatest long-term impact on culture and the ways brands engage.
IMDb TV Heads to Roku Devices in Major Distribution Agreement
The deal will bring Amazon's free streaming service to more than 51 million Roku users.
Modern Family Heads to Hulu and Peacock in Unusual Dual Distribution Deal
This is the first time Modern Family will be available to stream in its entirety.
Fox and Pepsi’s New Show, Cherries Wild, Isn’t Just a Half-Hour Ad For the Soda Brand
Fox and Pepsi's partnership for the "new media model" also includes a companion mobile app.
Donna Speciale on How She’ll Shake Up Univision Ad Sales
With a new streaming service and a "huge opportunity," she's hitting the ground running.
WWE Network Heads to Peacock as NBCU Looks to Bulk Up Streaming Subscriptions
WWE Network will shut down in March and send its 1.2 million subscribers to Peacock.
WGN America Rebranding as NewsNation in Major News Expansion
Cable network will now devote five hours to the category on weeknights.
NBCUniversal Will Shut Down NBCSN, Its Cable Sports Network, This Year
NBCUniversal’s cable sports network NBCSN will be no more by the end of the year, moving some of its top sports to USA Network and streaming service Peacock.