Audiences streamed more than 2.25 billion minutes of Wonder Woman 1984 in late December. WarnerMedia

WarnerMedia Sets Kids and Family Virtual Upfront for February

TV Upfronts

The event unifies Cartoon Network, Warner Bros. and HBO Max.


Alt Image Text

Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive

CES

Fragmented viewership and privacy questions are complicating much-needed measurement fixes.

Alt Image Text

Comcast Execs ‘Optimistic’ Summer Olympics Will Go Forward After Cancellation Report

Streaming & OTT

Advertiser interest in the Olympics broadcast slated for this summer is strong, says NBCUniversal CEO Jeff Shell.

Alt Image Text

How CBS Quietly Sold Out of Super Bowl Ads Earlier Than Usual, Despite a Pandemic

The Big Game

A 48-hour final flurry of activity cleared out CBS' Super Bowl inventory, stunning marketers.

Alt Image Text

Netflix Says Shonda Rhimes’ Bridgerton Is Biggest Original Series Ever

Streaming & OTT

The streamer says 82 million households watched the period drama in its first four weeks.

Alt Image Text

AT&T Touts Big HBO Max Subscriber Gains, but Many of Them Aren’t Paying

Streaming & OTT

Streamer counted 37.7 million total subscribers in 2020, most of which were via account activations.

Alt Image Text

Super Bowl 55 ‘Virtually Sold Out,’ Says ViacomCBS

The Big Game

Each 30-second spot went for up to $5.5 million.

Alt Image Text

Consumer Safety—Physical, Mental, Emotional and Digital—Matters More Than Ever

Convergent TV

Here are some of the themes that will have the greatest long-term impact on culture and the ways brands engage.

Alt Image Text

IMDb TV Heads to Roku Devices in Major Distribution Agreement

Streaming & OTT

The deal will bring Amazon's free streaming service to more than 51 million Roku users.

Alt Image Text

Modern Family Heads to Hulu and Peacock in Unusual Dual Distribution Deal

Streaming & OTT

This is the first time Modern Family will be available to stream in its entirety.

Alt Image Text

Fox and Pepsi’s New Show, Cherries Wild, Isn’t Just a Half-Hour Ad For the Soda Brand

Programming & Performance

Fox and Pepsi's partnership for the "new media model" also includes a companion mobile app.

Alt Image Text

Donna Speciale on How She’ll Shake Up Univision Ad Sales

Programming & Performance

With a new streaming service and a "huge opportunity," she's hitting the ground running.

Alt Image Text

NBCUniversal Ad Sales Team Names First Global CMO

Programming & Performance

NBCUniversal's advertising and sales division announced its new chief business officer and first global CMO.

Alt Image Text

WWE Network Heads to Peacock as NBCU Looks to Bulk Up Streaming Subscriptions

Streaming & OTT

WWE Network will shut down in March and send its 1.2 million subscribers to Peacock.

Alt Image Text

WGN America Rebranding as NewsNation in Major News Expansion

Programming & Performance

Cable network will now devote five hours to the category on weeknights.

Alt Image Text

NBCUniversal Will Shut Down NBCSN, Its Cable Sports Network, This Year

Programming & Performance

NBCUniversal’s cable sports network NBCSN will be no more by the end of the year, moving some of its top sports to USA Network and streaming service Peacock.