3 Common Video Marketing Mistakes to Avoid

Every brand needs its own unique strategy

A hand is holding a smartphone with the play button displayed on the phone
Video marketing is full of its fair share of myths and realities. Patrick George/Getty Images

I got my start in advertising by accident. I never went to ad school or film school; I made videos on YouTube that went viral, and brands started reaching out.

This story first appeared in the April 8, 2019, issue of Adweek magazine. Click here to subscribe.
@karenxcheng Karen X Cheng is the founder of Butterbar.