3 Common Video Marketing Mistakes to Avoid

Every brand needs its own unique strategy

A hand is holding a smartphone with the play button displayed on the phone

Video marketing is full of its fair share of myths and realities. Patrick George/Getty Images

April 7, 2019

I got my start in advertising by accident. I never went to ad school or film school; I made videos on YouTube that went viral, and brands started reaching out.

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This story first appeared in the April 8, 2019, issue of Adweek magazine. Click here to subscribe.

Karen X Cheng

@karenxcheng Karen X Cheng is the founder of Butterbar.