5 Movies That Altered Advertising and Marketing

Taking note of techniques used in films

Close-up of a face featured in The Blair Witch Project
The impact of these films can still be felt today—in some cases more than a century later. Getty Images

Sometimes a movie is so great that it changes the way we think about film, storytelling and the world around us. For instance, Jaws, Star Wars and Jurassic Park are considered revolutionary because they forever altered how we think about film.

Rachael Brennan is a freelance writer for Adweek.