If you’re a sports fan (and 60 percent of Americans identify themselves as such), there’s a good chance you can name some famous Super Bowl moments. Even for those of you who were in diapers during the game’s first years, you’ve probably still heard about Mean Joe Greene’s breathtaking footwork in Super Bowl IX or Joe Namath’s Hail Mary passes that handed Super Bowl III to the New York Jets. But there’s another part of Super Bowl history that goes along with plays like these—for example, Greene accepting a Coke from a kid in the stands or Joe Namath grinning like a kid while Farrah Fawcett slathered his stubbly chin with Noxema. What did these scenes have to do with football? Nothing—and everything.