After Closing Scripps Deal Last Week, Discovery Sets Unified Upfront Strategy

Combined company will join forces, holding events in seven cities

Jon Steinlauf, Kathleen Finch and Nancy Daniels are expected to present at all seven of Discovery's upfront events.

Less than a week after Discovery Communications finalized its acquisition of Scripps Networks Interactive, the combined company has unveiled an upfront strategy in which it will be going to market as a unified ad sales team.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.