AMC Adopts an Unexpected Slogan for Preacher’s Season 3 Marketing Campaign: ‘Don’t Watch’

Network says anyone ‘easily offended’ should stay far, far away from the drama

AMC's out-of-home campaign for Preacher's third season will launch Monday. AMC

Enticing new viewers to a show that has already been airing for a few years can be a tough proposition, so AMC is taking an unusual approach to its Season 3 marketing campaign for comic book adaptation Preacher: warning consumers, “Don’t Watch.”

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.