Ad of the Day

Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device’s Moviemaking Power

The spot features an original score by Danny Elfman

Shot of a woman dancing
The new Apple iPhone 12 spot shows the device's movie-making power. Apple

By Sara Spary

October 27, 2020

Ever since the launch of the first iPhone in 2007, our relationship with cameras has transformed.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
Recommended articles
You Might Like

The Innovation Boom That Will Power Audio Advertising in 2021

By Pandora

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

The Performance Marketer’s Guide to Elevating ROI

By Nielsen

Leaders From GroupM, MediaLink and More Discuss Using AI to Better Understand and Engage Customers

By Janna Ritzcovan Synovec

{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0,"vertical":"convergent-tv"}